case studies

What was built, why, and what it looks like.

The web design page lists everything I have built. These are the ones with the full story: the brief, the decisions, the screenshots, and the bits that went wrong on the way. More are being added.

Harrogate coaching

The Hades Effect

Two pages became fifteen, and 27 times the visibility in Google. The rebuild and the SEO work behind it.

Manchester streetwear

Drama Call

A custom Shopify theme from scratch and a playable 3D skating game. Pitched as a working store instead of a deck.

Leeds streetwear shop

Best

Two builds for one shop: a drop launch site, then a ground-up minimal rebuild with a shoppable lookbook and local SEO.

Sheffield streetwear

Parismo

A video portal homepage, a VHS tape archive you can play, and a shop where even the cursor is on brand.

what they have in common

• No templates - each site is designed and coded for the business it belongs to
• Built around the thing the business already had - a game, a shoot, a box of tapes, a way of explaining midlife
• Handed over working - everything stays editable by the owner, and I stay on hand after launch